CrowdFarming was born to challenge the status quo of the current food system. Through an online platform, allows farmers to sell their organic products directly from their fields to the final consumer. Avoiding intermediaries, long trips and food-waste.

With over 250 farmers and almost 1 million clients, CrowdFarming needs an ATL simple but powerful campaign to consolidate the company's position in its main market: Germany.

A campaign that encourages people to eat in tune with who they are: natural, fierce, brave and direct.