The goal for McDonald's was to find a fun and engaging way of introducing kids to upcycling. To achieve this goal we used something kids can find in their Happy Meals and themselves: their milk jugs and imagination.  

Creative director || Kristy Rybarsky

Copywriters  || Diana Rivero - Alicia Cressey

Art Director || Kim price

Retail

We used in-store posters and fun illustrations on the boxes to briefly introduce parents and kids to upclycling and redirect them to happymeal.com for inspiration.

Online

At happymeal.com they can scroll through a dynamic gallery full of kid-friendly ideas and download the step-by-step instructions to create their first upcyled masterpiece.

Example of printable instructions